MGLI

    Everything explained in plain English

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    For everyone — even a 10th grader 👋

    How MGLI works

    MGLI (My Generated Leads Insights) turns a boring spreadsheet of businesses into a smart, ranked list of who you should contact first. No jargon. No setup. Just upload a CSV and start reaching out.

    What is MGLI?

    Imagine you have a list of 500 cafés in Mumbai and you want to call or email the owners. Some have phone numbers, some don't. Some have great reviews, some have none. Where do you start?

    MGLI reads your list and answers that question for you. It looks at every business, checks how reachable they are (phone, email, website, social media), gives each one a score from 0 to 100, and shows you who to contact first.

    Getting started in 30 seconds

    1

    Pick or upload data

    Use a sample dataset or upload your own CSV from the topbar.

    2

    Explore the dashboard

    KPIs, charts, map, and a sortable table — all live.

    3

    Take action

    Open the Action tab to get a ready-made outreach plan.

    How the Lead Score works

    Each business gets a score from 0 to 100

    The higher the score, the easier it is to actually reach the business.

    Has a phone number
    +25
    Has a real email (not spammy)
    +30
    Has a suspicious email (Wix, Sentry, etc.)
    +8
    Has a website
    +20
    Active on social media
    up to +15
    Verified / claimed listing
    +5
    Rating ≥ 4 stars
    +5

    Final score is capped at 100. Think of it like a "reachability report card" for each business.

    Hot · Warm · Cold tiers

    Hot
    70–100

    Easy to reach. Multiple contact methods. Call or email these today.

    Warm
    40–69

    Decent contact info. May need a small workaround (visit the website, find on Instagram).

    Cold
    0–39

    Hard to reach digitally. Best approach: walk-in or skip for now.

    Every label, explained

    Dashboard modules

    Overview tab

    KPI cards (totals, hot leads, contactable %), and 4 charts: top categories, neighborhoods, lead quality split, and contactability breakdown.

    Action tab

    Your top 10 priority leads + an outreach playbook that segments leads into Email-ready, WhatsApp-ready, Walk-in, etc.

    Map tab

    Every lead pinned on a real map by latitude / longitude. Click any pin to see details.

    Table tab

    Sortable, searchable table of every lead. Click any row to open the detail drawer.

    AI Insights panel

    Automatic observations — 'Most leads are in Bandra', 'Only 23% have a website', etc.

    Lead detail drawer

    Click any lead to see all its info, contact buttons, and a breakdown of why it got its score.

    Filters & search

    The filter bar lets you slice the data however you need:

    • 🔎 Search — by business name, address, or category
    • 🏷️ Category & Area — pick one or many
    • 🔥 Tier — show only Hot, Warm, or Cold
    • 📞 Channels — "must have phone AND email", etc.
    • 🎚️ Score range — drag the slider to set a min/max score

    Every chart, KPI, and the map update live as you filter.

    The Action playbook

    Instead of staring at 500 leads wondering "what next?", the Action tab gives you ready-to-use buckets:

    ✉️
    Email-ready
    Has a valid email — send a campaign.
    💬
    WhatsApp-ready
    Has a phone number — send a quick DM.
    🌐
    Website-only
    Use the contact form on their site.
    📸
    Instagram outreach
    DM via their social account.
    🚶
    Walk-in candidates
    No digital info — visit in person.

    Each bucket has a one-click CSV export so you can hand it to your team.

    Data quality score

    Different from the lead score. This one tells you how complete your dataset is. If only 30% of rows have an email, you'll see "Email coverage: 30%" — a hint to improve your scraping or buy better data.

    Use it to spot gaps before you start outreach.

    FAQ

    Topbar buttons cheat sheet

    Sample data
    Try Mumbai cafés or Gorakhpur libraries instantly.
    Upload
    Bring your own CSV.
    Export
    Download the current filtered view.
    Theme toggle
    Switch between light and dark mode.

    Ready to find your next 10 customers?

    Jump back to the dashboard and open the Action tab.

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